Marcoe Polo Designs
Project by Andrew Ledford, now part of the Andrew Ledford portfolio.
Marcoe Polo Designs now has more than a brochure site; it has a custom ecommerce system built around product sales, custom ordering, proof workflows, admin management, and long-term SEO structure. The platform combines custom functionality with a buying experience designed to support online orders and operational control.
Business challenge
The existing website lacked functionality, clear structure, and the ability to support core revenue drivers. Customers could not easily place orders, upload designs, or build gang sheets, which limited conversions and scalability.
System delivered
A fully custom-built ecommerce platform designed around how the business operates. The system supports both traditional product sales and advanced custom ordering through an interactive gang sheet builder, while staying simple for the client to manage.
Operational value
Customers can complete standard purchases and advanced custom submissions in the same platform.
Core system features
- Fully custom ecommerce system (no builder limitations)
- Custom gang sheet builder with image upload and live layout control
- Automatic proof generation for customer submissions
- Easy-to-use admin dashboard for products, pricing, and inventory
- Square payment integration
- Mobile-first, conversion-focused design
Architecture and workflow
- Custom ecommerce storefront and product catalog
- Interactive gang sheet builder and upload workflow
- Automated proof generation
- Square payment integration
- Admin tools for products, pricing, inventory, and order operations
Verified capabilities
- Built a custom ecommerce catalog and checkout workflow
- Implemented an interactive gang sheet builder with file upload and layout controls
- Implemented automatic proof generation for custom submissions
- Connected Square payments and an operations-focused admin dashboard
Project constraints
- No verified revenue, conversion-rate, or ranking result is claimed in this case study.
- Payment processing remains with Square; the custom platform provides the surrounding product, order, proof, and admin workflow.
Operational value
- Customers can complete standard purchases and advanced custom submissions in the same platform.
- The business has an administrative workflow for catalog, pricing, inventory, proofs, and orders.
Evidence and measurement notes
- Capabilities are based on the implemented project and existing project documentation.
- Analytics should be used to establish verified conversion, revenue, and search outcomes over time.
Future opportunities
- Add customer reviews and product-specific testimonials
- Expand SEO content around gang sheets and DTF printing
- Implement conversion tracking and analytics for optimization
- Introduce upsells like bulk pricing and business accounts
Related software capabilities
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